Designing experiences that move
Designing experiences that move
ACE Foods, a US-based food products company, partnered with Design Mixy to introduce London Dairy ice cream—the Middle East's beloved brand—to American consumers. Through our subscription service, ACE Foods gained comprehensive branding and web design solutions that transformed their vision into a compelling digital presence.
Design Mixy faced the unique challenge of translating London Dairy's established Middle Eastern brand equity into a design language that would resonate with American consumers. ACE Foods needed a complete brand identity from scratch—logo design and a user-centric website that would drive engagement and create excitement around the ice cream launch while honoring the brand's heritage.
The brand identity and website were crafted with a highly user-centric approach, prioritizing engagement through exceptional user experience. The design captured the premium quality and indulgent nature of London Dairy ice cream while creating visual appeal for the American market. Vibrant imagery, intuitive navigation, and strategically placed calls-to-action drove product discovery and retailer inquiries.
Built with mobile-first principles, the website ensured seamless experiences across all devices. The responsive design maintained visual impact and functionality on smartphones, tablets, and desktops—crucial for social sharing and mobile browsing in the food industry.
The project leveraged Figma for design and prototyping, Adobe Illustrator for logo development, and Adobe Photoshop for image optimization. Project coordination was managed through Design Mixy's proprietary subscription platform, enabling real-time feedback and efficient iteration cycles. Subscription Package: Premium Subscription Timeline: 6 weeks (2 weeks logo, 4 weeks website) Deliverables: Logo suite, brand guidelines, full website design
Through Design Mixy's subscription service, ACE Foods achieved complete brand transformation positioning London Dairy for US market success. The streamlined subscription model eliminated traditional agency overhead, providing exceptional value and rapid delivery. The user-centric design effectively communicated the brand's premium positioning and generated strong initial market interest for the launch.