Designing experiences that move
Designing experiences that move
NYC Sewer Main, a vital infrastructure service provider in New York, partnered with Design Mixy to establish a professional digital presence reflecting the reliability and expertise behind their essential sewer maintenance services. Through our subscription service, NYC Sewer Main received comprehensive logo and website design that transformed their brand from utilitarian to trusted industry leader.
Design Mixy faced the challenge of creating a brand identity for an essential but often overlooked industry. NYC Sewer Main needed a logo conveying professionalism, reliability, and expertise while remaining approachable for homeowners facing emergencies. The website needed to serve dual purposes: educate various audiences about complex services while providing clear pathways for emergency contact and service requests.
Logo & Brand Identity The NYC Sewer Main logo communicated strength, reliability, and New York pride through clean, bold typography paired with subtle infrastructure-inspired visual elements. The color palette balanced professional navy blues with attention-grabbing accents suitable for service vehicles, uniforms, and emergency signage. The versatile mark worked across all applications from business cards to truck wraps.
Website Design Crafted with a highly user-centric approach, the design recognized visitors often arrive during stressful situations. The website prioritized clarity and accessibility, featuring prominent emergency access buttons, clear service explanations, strategic trust-building elements, intuitive navigation, and conversion-optimized contact placement. The visual design balanced professionalism with approachability, differentiating NYC Sewer Main from competitors.
Built with mobile-first principles, the website ensured contact information, service details, and request forms functioned flawlessly across all devices. Click-to-call functionality and GPS-enabled service area verification enhanced the mobile experience for on-the-go users during emergencies.
The project leveraged Adobe Illustrator for logo development, Figma for website design and prototyping, and Adobe Photoshop for image optimization. Brand deliverables included multiple logo variations formatted for both digital and print applications.
Subscription Package: Professional Subscription Timeline: 8 weeks (2 weeks logo, 6 weeks website) Deliverables: Complete logo suite and full website design
Through Design Mixy's subscription service, NYC Sewer Main achieved complete brand transformation elevating their market position from commodity service provider to trusted infrastructure partner. The professional logo created immediate credibility and brand recognition, while the user-centric website successfully converted visitors into clients. The subscription model provided exceptional value, delivering both logo and website with unlimited revisions while eliminating traditional agency overhead.